A journey into the complex world
of currency conversion
When I started working on X-Rate, I was tasked with building a currency converter for three user groups: global travelers, online shoppers, and hobbyist investors.
Most existing apps were basic and didn’t meet the specific needs of these users. My goal was to identify what was missing, clarify the main problems, and design practical solutions to create a product that offered more value than typical currency converters.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
The Coffee Shop Revelation
“I wasn't just designing a currency converter - I was creating a financial companion for the modern, globally-connected individual.”
The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.
The Coffee Shop Revelation
While reviewing user interviews and competitor analysis at a local coffee shop, I overheard two travelers talking about the hassle of using different apps to manage their expenses abroad and track small crypto investments. Their conversation echoed the feedback I’d been seeing in my research. That’s when it became clear;
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