About
Diaa Asha
UX Designer. Medical background.
My Story
Product design felt like a bigger canvas for the same habit: observe carefully, separate symptoms from causes, and test before assuming. Same reflex, wider reach.
These days I work on products end-to-end: user research, system maps, interface design, and browser prototypes built with AI-assisted code.
Philosophy
Diagnose before you design.
I approach design like an investigation: observe, hypothesize, test, revise. It cuts through "I think the button should be blue" conversations and anchors decisions in evidence.
AI isn't a replacement for thinking — it's leverage. The interfaces worth building keep the person in the loop while the model carries the rest.
Timeline
How I got here
2024
Switched into product
Wrapped up Yale psychology coursework and spent the rest of the year figuring out why UX was where I belonged.
2025
Getting the credentials out of the way
Google UX Design Professional Certificate, Microsoft Azure AI Essentials, GenAI for UX Designers, Figma Essential Training. Useful scaffolding; the learning happened in production.
2026
Building in public
ALY, Resume Tailor, Linkshot. Freelancing out of Amman, moving faster from product intent to working browser prototypes.
Tools
What I work with
01
Design
Figma · Framer · Penpot · Rive
02
Prototyping & code
React · Astro · Tailwind · TypeScript · GSAP
03
Research
Maze · Notion · Dovetail · Looms & field notes
04
AI workflow
Claude · Cursor · Replicate · ComfyUI
Languages
Multilingual
Location
Amman, Jordan
Based in Amman, most of my clients aren't. Freelance, contract, or full-time — I'll take a call.
Get in Touch
Let's work together
Full-time, contract, or one ugly product problem that needs untangling. I'm open to the conversation.