What & Why
Pricing influencer deals involves allocating a total budget across multiple platforms (YouTube, Instagram, TikTok) and content types (video, story, reel, post) with different relative values. Without a structured tool, managers use mental math or ad-hoc spreadsheets that don't travel with them. Deal Calculator runs in a Chrome side panel so it's always alongside the CRM or email thread being worked.
Key Features
- Simple Mode — enter total price + views + content quantities, get instant itemized breakdown using default weights
- Advanced Mode — full control over per-platform, per-content-type price and views weights (slider-driven)
- Influencer profiles — searchable dropdown with
Name (PROMOCODE)identifiers, per-profile weight presets - Deal history — auto-saved per influencer profile; load any past deal by date
- Responsive layout — stacks vertically as Chrome side panel; two-column layout as web app
- localStorage persistence — all data stored locally by default
- Google Sheets sync — optional one-way push of profile + deal history to a linked sheet
Tech & Implementation
Stack: React (or Vue) · Chrome Extension Side Panel API · chrome.storage.local · Google Sheets API · localStorage
Notable decision: The weighted-allocation formula (Price per unit = P_total / Σ(N × W)) distributes total deal value proportionally across all content pieces, making the math auditable and explainable to clients. Simple Mode uses fixed default weights so managers can get a number in under 5 seconds; Advanced Mode exposes the full model for negotiations that need justification.
Outcome
A self-contained pricing tool that demonstrates clean calculator UX design — progressive disclosure (Simple → Advanced), persistent state, and data portability via Sheets. Predecessor concept to DealDash's full deal management system.
